SELLING IN THE WASATCH BACK


Most listings get one agent. Yours gets two.


Every Schlopy listing is co-listed by two licensed agents, backed by a full-time Director of Operations and a Marketing Director, with professional photography, staging, print, and advertising arranged and directed for every property.

1992

The year the Schlopy family opened for business in Park City

2

Licensed agents on every listing, named on the agreement

$87.4M

Closed sales volume in 2025

50+

Years of combined experience across the team

Two agents. One listing. Since 1992.


Two agents on every listing, not as a courtesy but as the structure. One is your primary point of contact and owns the relationship. The second knows your property equally well, is named on the listing agreement, and shares accountability for the outcome. Both are in the room for pricing and negotiation.


That's how the Schlopys have worked since Marny and Kent left the ski industry for real estate in 1992. Three decades and a second generation later, the team still runs on the same idea: a seller should never be waiting on one person's calendar to get an answer about their own home.

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Every listing gets a custom marketing plan.

Before your property lists, we create a customized marketing plan. The core of it is retargeting. Buyers who watch your film, open your brochure, or visit your property page keep seeing your home across Meta and YouTube until they book a showing. Budget moves toward what's working while the listing is active, and you see the numbers in a monthly report.

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Built for the property

A ski-in townhome and a 20-acre Heber Valley property aren't selling the same thing. The plan, the video, and the audiences are different for each.

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Retargeting on Meta and YouTube

Structured campaigns targeted to buyer behavior, not a boosted post. Anyone who engages with the listing is followed with video assets across the platforms.

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Reported every month

Views, click-throughs, showing requests, and agent feedback in one monthly report, with the strategy adjusted on the data.

PROPRIETARY MARKET INTELLIGENCE

REMI™: the AI-powered assistant behind every Schlopy listing.


REMI™ (Real Estate Market Intelligence) is the proprietary AI-powered platform of Berkshire Hathaway HomeServices Utah Properties. Only BHHS Utah Properties offers exclusive access to it, and our team puts it to work as an assistant on every listing.


It’s designed to help our agents work smarter, respond faster, and deliver an elevated client experience. Your two agents still make every call on your listing. REMI helps them get there faster and keep you informed along the way.


REMI isn’t just another technology tool. It’s a game-changing advantage that helps our team stay ahead in an increasingly competitive market.

One region. Four markets that behave nothing alike.

A ski-access condo in Empire Pass, a horse property in Oakley, a Midway lot, and a Silver Springs primary residence are four different transactions: four buyer pools, four sets of complications, four definitions of a good outcome. We list across all of them and price them differently. If your property is in the Wasatch Back, there's a good chance we've sold near it.

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Park City & Deer Valley

Resort and in-town: Empire Pass, Old Town, Park Meadows, Deer Valley. Ski access, walkability, and the buyer who flies in.

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Snyderville Basin


Primary-residence neighborhoods off 224 and 248: Silver Springs, Jeremy Ranch, Pinebrook, Kimball Junction. Schools, commutes, and fenced yards.

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Heber Valley


Heber City, Midway, Charleston, Daniel, Red Ledges, Timber Lakes, Jordanelle. One of the fastest-changing markets in the state; new construction and development are a specialty.

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Kamas Valley & Eastern Summit

Kamas, Oakley, Francis, Peoa, Woodland, Marion, Coalville, Hoytsville, Wanship, Henefer, Echo. Acreage, water rights, wells and septic: the diligence most resort agents rarely handle.

How your property gets presented.



A Wasatch Back property isn't sold by a listing description and twenty photos. We hire the best photographers and videographers working in the Wasatch Back and direct the shoot ourselves; the strategy, print design, and advertising are done in-house. Here is the full program, included on every listing.


Professional photography


Every listing is shot by a professional real estate photographer we hire for the property: exposure blending for windows and mountain light, architectural line correction, twilight exteriors, and drone work where land, view corridor, or approach is part of the value. Photography is the highest-leverage asset in a listing. It determines whether a buyer scrolling on a phone stops or keeps going.


Staging and restaging for photos


Before the shoot, we walk the property with you and stage or restage rooms so they photograph the way buyers want to see them: furniture edited, surfaces cleared, sightlines opened. For vacant homes we arrange staging. Either way, the first photo a buyer sees should make them stop.


Cinematic video


Not a slideshow with music. Not a phone walkthrough. Cinematic property films by a professional videographer, directed for the specific home, that convey how light moves through the house across a day, how the spaces connect, and what it feels like to walk in the door. For the right property, this is what makes a buyer in Chicago or Los Angeles book a flight.

Social media video



The same property, re-edited for vertical, sound-on feeds, where most buyers first see a listing. Short, captioned, and cut to hold attention in the first two seconds.

Social media retargeting ads



Campaigns on Meta and YouTube built around your property and targeted to buyer behavior, not a boosted post. Anyone who watches the film, opens the brochure, or visits the property page is followed with the listing until they book a showing. Campaigns are tested and adjusted against live performance data while your listing is active, with budget moved toward what's working.

Custom printed brochures and feature sheets


Premium-stock, custom-designed print for every listing: a brochure for buyers and agents who tour, and a feature sheet for showings and open houses. Designed in-house, printed on materials that feel premium.

Modern dark-stone house at dusk with lit windows, driveway, and tall trees; real estate listing for 5172 E Meadows Drive
Modern kitchen and dining room with white finishes, wood island, and bar stools in a bright retreat brochure

Also on every listing



  • Launch-day email to our active buyer database and agent network, with targeted follow-up as the campaign develops.
  • Direct mail to the neighborhoods and buyer profiles the data points to.
  • A dedicated property page on schlopyrealestate.com, with yard-sign QR codes that route drive-by interest straight to it and tell us who scanned, and when.
  • Selective placement in regional and luxury publications, plus Berkshire Hathaway HomeServices' luxury marketing channels for qualifying properties.
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"The Schlopy Family is the gold standard. Whether you're selling a quaint home or a multimillion-dollar property, they treat every client with the same respect, care, and commitment."


- Lisa S.

"I really like the team approach. Everyone has a position to play and they play it well. They made everything so easy for me as a seller from disclosures to final repairs."

-Emily W.

"Team Schlopy is like a Family to us. They are so genuine and caring... What a wonderful group of people, not only professionally but also personally."

-Duane & MaryAnn Togstad

What happens next.


Step 1 — The Consultation

We walk your property, listen to your timeline and priorities, and give you our honest read on positioning. No pressure, no obligation. If we're not the right fit, we'll tell you.


Step 2 — The Strategy

You're assigned your primary and co-listing agents, and you receive a written pricing analysis plus a marketing plan designed for your property — what we'll produce, where it runs, and what we expect it to do.

Step 3 — Production & Launch

Photography, video, and copy are produced. Property page, advertising, print, and mail go live in coordinated sequence — not scattered across three weeks.


Step 4 — Active Management

Performance reporting throughout. Strategy adjusted on data. Offers negotiated by both of your listing agents together. Your file managed by Bobbi Jo through closing.

FAQ

Questions Sellers Ask Us

  • What does it mean that my listing gets two agents?

    Every listing we take is co-listed. One agent is your primary point of contact and owns the relationship; a second licensed agent knows your property equally well and shares accountability for the outcome. Both are involved in pricing and negotiation. Practically, it means someone is always available to you, showing requests don't get declined for scheduling reasons, and your sale never stalls because one person is out.

  • Isn't a co-listing agent just an assistant with a title?

    No. Your co-listing agent is a licensed agent on this team, named on the listing agreement, present for the decisions that determine your outcome. The support roles are separate and additional — Bobbi Jo manages your transaction file, Zach runs your marketing.

  • How do you determine list price?

    A written analysis combining recent comparable sales and current competing inventory, reviewed by both of your listing agents. We'll show you the reasoning, not just the number. If our recommendation differs from what you were hoping for, you'll hear that directly. An accurate number is worth more to you than an agreeable one.

  • What is REMI, in plain terms?

    Think of REMI™ as our team's assistant. REMI (Real Estate Market Intelligence) is the proprietary AI-powered platform of Berkshire Hathaway HomeServices Utah Properties, and only BHHS Utah Properties agents have access to it. It's designed to help our agents work smarter, respond faster, and deliver an elevated client experience. Every decision on your listing is still made by your two agents.

  • Do you only sell in Park City?

    No. We list across the Wasatch Back — Park City and Deer Valley, the Snyderville Basin, the Heber Valley, and the Kamas Valley and Eastern Summit County. Those are genuinely different markets with different buyer pools, and we price and market them differently. If you're in Oakley or Coalville or Midway, you are not a secondary consideration to us.

  • My property has acreage, water rights, or a well and septic. Is that a problem?

    It's a specialty, not a problem. Rural and agricultural properties in Eastern Summit and the Kamas Valley turn on diligence items most resort-focused agents rarely handle — water shares, irrigation, easements, access, septic condition. Knowing where those deals break before they break is the difference between a closing and a collapsed contract.

  • What does it cost to list with you?

    Commissions are not set by law and are fully negotiable. We'll walk through our fee structure and exactly what's included during your consultation. All photography, cinematic video, advertising, direct mail, and print production are covered by us, with no separate marketing charges billed to you.

  • Should I make improvements before listing?

    Sometimes. Often less than people expect. We'll walk the property and tell you specifically which items return their cost in this market and which don't, and connect you with vendors if you want to move forward.

  • Do you handle new construction or development properties?

    Yes, and it's a genuine specialty. Bobbi Jo has extensive experience with new construction and development projects across Utah — phased closings, builder contracts, and the contract complexity that comes with them.

  • How long will my home take to sell?

    It depends on price point, property type, and season — anyone giving you a confident number before walking your property is guessing. We'll give you a realistic range based on current comparable activity and demand data, and tell you what would have to be true for it to move faster.

  • What if my home doesn't sell?

    We'll have seen it coming in the data well before the listing period ends, and we'll have brought you options while there was still time to act on them. If we reach the end of the term and it hasn't sold, you're free to go. We don't believe in holding a seller to an agreement that isn't working.

  • Can you sell my property privately or off-market?

    Yes, and for some sellers it's the right call. We'll walk through the tradeoffs honestly — off-market protects privacy but almost always costs you competitive tension, and therefore price. We'll help you weigh which matters more in your situation.

Let's talk about your property.


A consultation is a conversation, not a commitment. We'll walk your home, share our honest read on pricing and positioning, and show you exactly what our marketing program would look like for your specific property. Whether you list next month or next year, you'll leave knowing more than you did.



We'll reach out within one business day. Your information stays with our team — we don't sell or share it.

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